Dr. Subhransu Ray of Bay Area Retina Associates

Bay Area Retina Associates

How one of California's largest retinal practices centralized $7M in monthly purchasing

since switching to Nitra
$2M+ saved
Monthly purchasing limit
$7M
in purchasing across 11 offices and 40+ vendors
$55M
Nitra frees us up to be more physician and less businessman.
Portrait of Dr. Subhransu Ray
Dr. Subhransu RayRetinal Physician, Bay Area Retina Associates
Bay Area Retina Associates Consolidates $7M in Monthly Purchasing Across 11 Offices with Nitra

Key Takeaways

Consolidate fragmented purchasing onto one platform.

Bay Area Retina Associates (BARA) replaced a single centralized credit card, which required paying off balances weekly or every other week just to keep pace with high-value retinal drug purchases, with a $7 million monthly limit on Nitra.

Give every new hire purchasing access in minutes, not days.

Virtual cards let BARA's 11 offices onboard employees without waiting on a physical card to be issued or mailed.

Join a platform built around where medicine is headed, not just where it is today.

BARA joined Nitra for more than the card: the practice bought into NitraMart's vision of aggregating independent physicians' purchasing power to negotiate better prices on the products and services practices already buy.

The Problem

One card, One ceiling

Retinal drugs are expensive, and BARA was buying them on one centralized credit card. The card's limit meant the finance team had to pay off the balance every week or every other week just to keep purchasing power available. That cycle ate staff time and capped how much the practice could buy at once.

Everything else ran on a patchwork of individual vendor cards. Different cards for different vendors made it hard for BARA's comptroller and finance team to see spend across the practice in one place.

As BARA grew to 11 offices, most vendors offered less flexibility, not more. The practice needed a partner willing to work with an 11-office practice on its own terms: daily, weekly, monthly, rather than force a one-size-fits-all relationship onto it.

Patient at a BARA office.

The Solution

One physician first, then all 11 offices

Illustration of legs stepping down the stairs.

BARA is deliberate about any change to its business platforms. Before moving the entire practice over, one physician ran BARA's purchasing through the Nitra Card to confirm the transition would be issue-free. Once that proved out, BARA moved its full 11-office purchasing volume onto Nitra.

We stepped in with one toe. Once we saw this was a good venture for both sides, we jumped in, and we haven't had any hiccups. That's a testament to the team.

Direct support from day one

BARA was one of the largest practices on Nitra at the time, and had direct, hands-on support from the Nitra team through the move. Dr. Ray, who also advises Nitra, still calls the team directly, and Nitra's founder visited BARA in person.

One platform for every vendor account

BARA now runs its large purchases on the Nitra Card, buys many of the items it used to source from other vendors through NitraMart, and monitors and pays every vendor account from one place.

Dr. Ray in scrubs on the stairs between floors at a BARA office.

Results

From one capped card to a single view of spend

  • $7 million in monthly purchasing power.No more weekly or biweekly balance payoffs to keep buying high-value retinal drugs. The finance team now has room to purchase without managing the limit day to day. BARA has run a single transaction of nearly $1M through Nitra.
  • One centralized platform across 11 offices.BARA's comptroller and finance team monitor and pay every vendor account from a single, centralized platform, instead of tracking a decentralized set of individual cards.
  • Virtual cards for new hires, issued in minutes.As BARA hires across its 11 locations, new employees get purchasing access right away, with no waiting on a physical card to be issued or mailed.

For Dr. Ray, the card was the entry point, not the reason to stay:

We didn't join Nitra just for what it provides today. We joined for this vision of building something better for the medical marketplace.

Looking ahead, Dr. Ray points to Nitra's investment in AI-assisted purchasing tools as another reason he's optimistic about the partnership: technology aimed at helping BARA's team spend less time sourcing vendors and prices, and more time on patient care.

Smarter spending for the next generation of healthcare